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Renée Kraft


  Island Rain Hats Web site
Client: Lou Milner
Rain Hats and accessories are sold and marketed from this site

Challenge: Update, enhance, and upgrade an existing display-only Web site to an e-commerce secure shopping cart solution that will generate higher traffic and encourage spontaneous purchases.

Solution: Add a slide show to the menu selection that clearly shows how the hats look on a real person. Use a secure shopping cart format that can be readily changed by the site owner whenever necessary. Choose a design that permits lots of text content in addition to search and cross-sell features. Move the "home" page to the "shop" page and make this the point of entry. Create a module that will correctly size thumbnails and enlargements for quick-loading and easy viewing.

Lou's Island Rain Hats

Lou
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